Once Upon a Time: Successful Online Ads Tell a Story

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Created on Friday, 15 August 2014 19:08

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Ads that tell a story have the greatest impact on consumers, new research suggests.
Digital media ad campaigns that tell a brand story before asking people to buy something are significantly more effective than ads that immediately encourage people to take an action, the study shows.

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Importance of Social Networking

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Created on Wednesday, 21 August 2013 15:24

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Social Marketing Optimization

What is the importance of social networking? Does your small business really need to become an active participants in social networks? We examine the role of social networks in faciliating business growth.

With the Internet now integrated into nearly all aspects of everyday business use, many business owners are recognizing the important role that social networking can play in the world of entrepreneurship.

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10 Reasons Why You Should be Continually Adding Content to Your Website

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Created on Thursday, 20 June 2013 15:07

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Content is king. You’ve heard this phrase hundreds, perhaps thousands of times, so you understand that having content is important. However, you may not be 100% sure why it’s important or what kind of content works best, which can make it difficult to implement a well-rounded content strategy. With tons of articles circulating around the Internet daily about the importance of content, the process of setting goals for your strategy can easily become confusing.

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What Is Your Company’s Digital Marketing IQ?

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Created on Friday, 24 May 2013 08:51

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Here's an interesting read from Jeff Bullas. This however applies to the American society but with the fast pace digital marketing is moving, we might soon find ourselves in the same situation- if we're not there already.

There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business.

The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see the value and perceives that building a website is all he needs to do to be “found online” and generate mountains of cash.