10 Reasons Why You Should be Continually Adding Content to Your Website

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Created on Thursday, 20 June 2013 15:07

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Content is king. You’ve heard this phrase hundreds, perhaps thousands of times, so you understand that having content is important. However, you may not be 100% sure why it’s important or what kind of content works best, which can make it difficult to implement a well-rounded content strategy. With tons of articles circulating around the Internet daily about the importance of content, the process of setting goals for your strategy can easily become confusing.

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What Is Your Company’s Digital Marketing IQ?

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Created on Friday, 24 May 2013 08:51

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Here's an interesting read from Jeff Bullas. This however applies to the American society but with the fast pace digital marketing is moving, we might soon find ourselves in the same situation- if we're not there already.

There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business.

The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see the value and perceives that building a website is all he needs to do to be “found online” and generate mountains of cash.

Why is Web Analytics So Important?

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Created on Wednesday, 06 March 2013 14:08

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Do you know how many visitors are coming to your website each month? Do you know how they get there? How long they stayed on your site? How many different pages they looked at? If you answered no to these questions then please continue reading…..
Web analytics is- the process of collection, measurement and analysis of user activity on a website to understand and help achieve the intended objective of the website. Having a website without having any analytics software programmed to it is almost useless!

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The 4 Essential Parts of an Email

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Created on Wednesday, 20 February 2013 11:03

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Nearly 250 billion emails are sent every day, according to the 2012 Email Marketing Benchmark Report. That’s one email every 0.00000035 seconds.
Of course, you needn’t read statistics to understand email’s importance—you use it constantly to pitch reporters, apply for jobs, search for new business, and send mom a link to a new recipe.
If you can’t get people to respond to your messages, you’re probably doing something wrong -- especially if your mother won’t read your emails.
Here are some tips on how to write the perfect email that gets the results you want.

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