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The Top Elements of Great (and Terrible) Customer Service

Details: Created on Friday, 04 March 2016 09:33; Hits: 7838

Which elements of customer service are very important to consumers? What are the customer service issues that frustrate people most?
To find out, [24]/7 surveyed 1,200 US consumers across four age groups: Millennials (age 18-30), Generation Xers (age 31-49), Baby Boomers (age 50-69), and members of the Greatest Generation (age 69+).

Common Online Marketing Campaign Goal & Objective Examples

Details: Created on Thursday, 22 October 2015 12:44; Hits: 9094

Looking for online marketing campaign goal and objective examples and ideas? Below are a few common goal and objective instances with some notes to help you get started with your Internet marketing campaign.
Increase Traffic = Increase Targeted Traffic
Traffic does not equal traffic. Your campaign’s goal is to get visitors to your site who actually care about what you offer and will want to be there. There is no sense in putting in time and effort to drive traffic to your site that will then bounce (come to a page of your site and leave without visiting any other pages of your site).

Think Email Is Dying? Get Real. You Just Need a Better Strategy

Details: Created on Friday, 16 October 2015 14:50; Hits: 26968

Email is dead? Not so fast.
Ever since Facebook COO Sheryl Sandberg made her highly visibly pronouncement that email was going away five years ago, the debate about the usefulness and longevity of email has raged. With new generations embracing new communication tools and apps every day, there might just be a strong argument that it could outlive its usefulness.

Generation Gap: Online Content Consumption and Age

Details: Created on Friday, 16 October 2015 10:22; Hits: 7866

How do the digital content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?
To find out, Fractl and BuzzStream surveyed 1,200 adults on how much digital content they engage with, when they look at content, which devices they use most frequently for content consumption, and whether they prefer short-form or long-form content.