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Digital Marketing Conference and Awards 2016 - E-Concepts Media (Pvt) Ltd eMail Marketing Presentation

Details: Created on Wednesday, 01 June 2016 07:33; Hits: 6807

Email marketing is directly communicating a commercial message to a person or a group of people using electronic mail. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send adverts, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Email marketing can be done to either sold lists or a current customer database and can be categorised into Email Signatures, Transactional Emails, Email Flyers, Email Newsletters and Mailing Lists. Lastly, we will take a look at SPAM.

CEOs and Social Media: What the Public Expects of Leaders [Infographic]

Details: Created on Tuesday, 24 May 2016 09:53; Hits: 6450

Nearly two-thirds (64%) of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.
The report was based on data from a survey conducted between March 24 and March 29, 2016 among 2,018 US adults (age 18 and older).

The Most Active Fortune 500 CEOs on Social Media

Details: Created on Tuesday, 08 March 2016 06:47; Hits: 10050

Some 61% of Fortune 500 CEOs had no social media presence at all in 2015, which is actually an improvement from the 68% of CEOs with no social presence in 2014, according to a recent report from CEO.com.

The report was based on an analysis conducted in July 2015 of the social media presences of every CEO on the Fortune 500 list across six popular networks: Twitter, Facebook, LinkedIn, Google+, Instagram, and YouTube.

Small Business Owners' Top Marketing Priorities and Challenges in 2016

Details: Created on Monday, 07 March 2016 11:23; Hits: 9115

Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft.
The report was based on a survey conducted in December 2015 of 1,026 self-identified small business owners from across the United States. Respondents were polled on how they're tackling marketing and what changes they see coming in the year ahead.