Upcoming Events

09 Aug 2024
08:00AM - 05:00PM
HELLO Dubai: 9-14 August 2024

Ads that tell a story have the greatest impact on consumers, new research suggests.

Digital media ad campaigns that tell a brand story before asking people to buy something are significantly more effective than ads that immediately encourage people to take an action, the study shows. Results come from research by Facebook and the social media advertising technology firm Adaptly.

For the study, researchers generated two ad campaigns on Facebook for Refinery29, an independent fashion and lifestyle website, and then compared the rate of email subscriptions and visits to the ads' landing pages.

by Chad Brooks, BusinessNewsDaily Senior Writer   |   July 18, 2014 11:11am ET

This email address is being protected from spambots. You need JavaScript enabled to view it.

Contact Us

We are at:
15B, 6th Avenue
Parktown, Waterfalls,
Harare

Email:
This email address is being protected from spambots. You need JavaScript enabled to view it.
This email address is being protected from spambots. You need JavaScript enabled to view it.
This email address is being protected from spambots. You need JavaScript enabled to view it.
      
Mobile:
+263 772 297 599 | +263 772 856 627