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Don't Panic! What to Do Instead When Your Marketing Campaign Doesn't Go as Planned

Details: Created on Sunday, 16 October 2016 13:36; Hits: 7850

It doesn't matter how much time you spend on crafting your marketing campaign: You have no guarantee at all that your effort will pay off. Sometimes marketing just doesn't work the way you want it to.
If that's something you're going through right now, you're probably wondering whether further investment makes sense.
Instead of giving up on your marketing campaign altogether—or letting go your marketing team—because you aren't getting the results you were counting on, take the following six steps.

The Most Effective Digital Lead Generation Channels

Details: Created on Monday, 26 September 2016 13:48; Hits: 6559

Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.
The report was based on data from a survey of 244 business people (owners, executives, salespeople, marketers, etc.) who work for firms in the United States (49% B2B, 25% B2C, 26% hybrid).
Some 45% of respondents say email is one of the most effective online tactics for lead generation; 45% also say content marketing is one of the most effective tactics.

The State of Social Media Marketing [Infographic]

Details: Created on Monday, 26 September 2016 12:50; Hits: 5893

What's the state of social media around the world? Check out these stats regarding global users, preferred social networks and platforms, and much more.
On average, Internet users have five social media accounts and make active use of three of them, according to the following Market Inspector infographic.

Seven Ways Newsletter Marketing Still Works for Professional Services Providers

Details: Created on Monday, 26 September 2016 12:32; Hits: 5284

Marketing rules and tactics for providers of professional services (such as accountants, attorneys, physicians, and dentists) are often different from those for product and service marketers.
Because reputation is everything for professionals, their most effective marketing programs use a dignified tone—and a modest frequency. Moreover, the audience for providers of professional services tends to be averse to gimmicky messages.