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The State of Social Media Marketing [Infographic]

Details: Created on Monday, 26 September 2016 12:50; Hits: 4827

What's the state of social media around the world? Check out these stats regarding global users, preferred social networks and platforms, and much more.
On average, Internet users have five social media accounts and make active use of three of them, according to the following Market Inspector infographic.

Seven Ways Newsletter Marketing Still Works for Professional Services Providers

Details: Created on Monday, 26 September 2016 12:32; Hits: 4080

Marketing rules and tactics for providers of professional services (such as accountants, attorneys, physicians, and dentists) are often different from those for product and service marketers.
Because reputation is everything for professionals, their most effective marketing programs use a dignified tone—and a modest frequency. Moreover, the audience for providers of professional services tends to be averse to gimmicky messages.

Digital Marketing Conference and Awards 2016 - E-Concepts Media (Pvt) Ltd eMail Marketing Presentation

Details: Created on Wednesday, 01 June 2016 07:33; Hits: 5634

Email marketing is directly communicating a commercial message to a person or a group of people using electronic mail. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send adverts, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Email marketing can be done to either sold lists or a current customer database and can be categorised into Email Signatures, Transactional Emails, Email Flyers, Email Newsletters and Mailing Lists. Lastly, we will take a look at SPAM.

CEOs and Social Media: What the Public Expects of Leaders [Infographic]

Details: Created on Tuesday, 24 May 2016 09:53; Hits: 5240

Nearly two-thirds (64%) of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.
The report was based on data from a survey conducted between March 24 and March 29, 2016 among 2,018 US adults (age 18 and older).