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8 Mistakes Business Owners Make Creating Their 'About Us' Page

Details: Created on Tuesday, 22 August 2017 15:26; Hits: 4187

Despite being probably the most visited page on a business’s website, the "About Us" is often overlooked. It’s an afterthought following more seemingly important content and product pages.
The fact of the matter is that your "About" page is very important. It introduces your business to website visitors, tells them what exactly it is that you do and builds the rapport and trust that drives conversions. Optimizing your "About" page will boost conversions.
Correct these eight common mistakes too many business owners make when designing their "About Us" page.

Is Your Brand Name Limiting Your Business Prospects?

Details: Created on Friday, 05 May 2017 11:34; Hits: 4844

Too many companies end up regretting their name -- learn from their mistakes.
Choosing a brand name is one of the first steps in creating your business and certainly among the most crucial -- strong, memorable names are a key ingredient to the success of your product, service or company.
While the name should capture the essence of the company, committing to a title that will define your brand for years to come is a daunting challenge. There are no hard-and-fast rules. However, according to San Diego-based Brandroot, it is prudent to think about types of business names when considering your brand name. A poor choice could end up negatively shaping and limiting your enterprise in years to come. Here are some ways picking a restrictive brand name now can fail your company in the future.

Don't Panic! What to Do Instead When Your Marketing Campaign Doesn't Go as Planned

Details: Created on Sunday, 16 October 2016 13:36; Hits: 5788

It doesn't matter how much time you spend on crafting your marketing campaign: You have no guarantee at all that your effort will pay off. Sometimes marketing just doesn't work the way you want it to.
If that's something you're going through right now, you're probably wondering whether further investment makes sense.
Instead of giving up on your marketing campaign altogether—or letting go your marketing team—because you aren't getting the results you were counting on, take the following six steps.

The Most Effective Digital Lead Generation Channels

Details: Created on Monday, 26 September 2016 13:48; Hits: 4545

Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.
The report was based on data from a survey of 244 business people (owners, executives, salespeople, marketers, etc.) who work for firms in the United States (49% B2B, 25% B2C, 26% hybrid).
Some 45% of respondents say email is one of the most effective online tactics for lead generation; 45% also say content marketing is one of the most effective tactics.