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10 Benefits of Digital Marketing for Small Business

Details: Created on Wednesday, 23 May 2018 14:15; Hits: 18285

We have done our homework on the topic of digital marketing.
We surveyed 2,200 small business owners in the United States, and found that 63% are currently using digital products as part of their overall marketing strategy. We have shared how to integrate digital coupons, videos, and even GIFs into your marketing campaigns.

5 Ways Words Can Destroy Your Marketing Messages (And How to Fix Them)

Details: Created on Tuesday, 26 September 2017 14:17; Hits: 21118

Use these copywriting tips to improve your marketing messages and ensure you don't lose sales or money on your marketing investments.
If your marketing messages aren’t powerful and don’t speak to the right audiences, they won’t deliver the results you need. In other words, you’ll lose money on your investments, and you’ll lose sales. No business owner can afford that!
Words carry a lot of weight, and you need to use them wisely in your marketing messages. An experienced copywriter can craft messages that communicate effectively and motivate the audience to take action, but what if you can’t afford to hire a copywriter? What if you’re not sure the copywriter you’re working with is any good?

8 Mistakes Business Owners Make Creating Their 'About Us' Page

Details: Created on Tuesday, 22 August 2017 15:26; Hits: 6382

Despite being probably the most visited page on a business’s website, the "About Us" is often overlooked. It’s an afterthought following more seemingly important content and product pages.
The fact of the matter is that your "About" page is very important. It introduces your business to website visitors, tells them what exactly it is that you do and builds the rapport and trust that drives conversions. Optimizing your "About" page will boost conversions.
Correct these eight common mistakes too many business owners make when designing their "About Us" page.

Is Your Brand Name Limiting Your Business Prospects?

Details: Created on Friday, 05 May 2017 11:34; Hits: 7083

Too many companies end up regretting their name -- learn from their mistakes.
Choosing a brand name is one of the first steps in creating your business and certainly among the most crucial -- strong, memorable names are a key ingredient to the success of your product, service or company.
While the name should capture the essence of the company, committing to a title that will define your brand for years to come is a daunting challenge. There are no hard-and-fast rules. However, according to San Diego-based Brandroot, it is prudent to think about types of business names when considering your brand name. A poor choice could end up negatively shaping and limiting your enterprise in years to come. Here are some ways picking a restrictive brand name now can fail your company in the future.