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The 10 Best (and Worst) Performing Words in Email Subject Lines

Details: Created on Monday, 24 August 2015 10:28; Hits: 3940

If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra.
The report was based on data from more than 3 billion attempted email sends that were part of 125,000 global campaigns sent by brands in four industries (retail/B2C, conferences/events, media/publishing, and B2B). The researchers selected the 300 most popular single words, characters, and two-word phrases and then looked at the relative lift or decay of each term versus the average.

Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]

Details: Created on Friday, 26 June 2015 07:30; Hits: 9305

Inspired by the movie "Pitch Perfect" featuring the Barden Bellas a capella group, the following Campaigner infographic features tips to help you create email marketing campaigns that hit the right note with customers.

Five Simple Ways to Make Your Press Release Stand Out

Details: Created on Monday, 22 June 2015 13:48; Hits: 10757

No matter what industry your company is a part of, you're bound to be facing competition—a lot of competition. To stand out from a sea of lookalikes and wannabes, your company must reach out to the right people.
That outreach starts with maintaining an effective network of press relations.

How to Grow Your Social Communities With Visuals

Details: Created on Monday, 22 June 2015 12:49; Hits: 4438

Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an engaged community of followers.
Visual content is one of the most effective ways to communicate. An idea conveyed successfully via graphics will captivate an audience more effectively than text will.