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by Poppie Pack
Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an engaged community of followers.

Visual content is one of the most effective ways to communicate. An idea conveyed successfully via graphics will captivate an audience more effectively than text will.

For example, compared with Facebook posts and tweets that don't have visuals, visual posts on Facebook receive 53% more likes, and tweets that contain images receive double the retweets.

By choosing the correct images and applying appropriate filters and other graphic techniques, you can engage social media followers and increase their numbers.

Use an appropriate style to attract your customer

When people see any of your visual content, you want them to immediately identify your brand. Create a visual style that sets you apart and targets the consumer base you are trying to reach. (Check out Canva's new branding and design e-book, a beginner's guide to building a brand.)

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