What Is Your Company’s Digital Marketing IQ?

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Here's an interesting read from Jeff Bullas. This however applies to the American society but with the fast pace digital marketing is moving, we might soon find ourselves in the same situation- if we're not there already.

There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business.

The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see the value and perceives that building a website is all he needs to do to be “found online” and generate mountains of cash.