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What Is Your Company’s Digital Marketing IQ?

Here's an interesting read from Jeff Bullas. This however applies to the American society but with the fast pace digital marketing is moving, we might soon find ourselves in the same situation- if we're not there already.

There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business.

The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see the value and perceives that building a website is all he needs to do to be “found online” and generate mountains of cash.

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